Having co-authored non-fiction book, I am often asked “why non-fiction”? – People who ask me this question normally do so in 2 parts: “Why did you chose to write a non-fiction book?” – And then I tell them that the reason is because I primarily read non-fiction. “So, why do you read non-fiction?” – is [...]
Archive for the ‘Books’ Category
Book Review: Mafia Queens of Mumbai: S. Hussain Zaidi
Posted in Books, Review, tagged Black Friday, Dawood Ibrahim, Kamathipura, Mafia, Mumbai, Non-fiction, Underworld, Vishal Bhardwaj on Monday, October 31, 2011 | 2 Comments »
Book Review: Welcome to Advertising: Now get lost!
Posted in Books, Marketing, Review, tagged Advertising, Books on Marketing, Omkar Sane, Welcome to Advertising: Now Get Lost on Thursday, September 1, 2011 | 1 Comment »
In my quest to understand a little bit more about Marketing as a profession, and perhaps scratch the surface a tad deeper, I often tend to pick up books on that and related subjects at a bookstore. One of these travails got my to lay my hands on this book called “Welcome to Advertising: Now [...]
- Amit Haralalka is a consumer marketing professional, and an author.
‘The Fresh Brew’ on FB
Co-authored by Amit
‘The Fresh Brew: Chronicles of Business and Freedom’ is an attempt at covering the life-stories of 25 individuals who either turned entrepreneurs or chose to pursue their own independent careers. It includes a Foreword by Dr. APJ Abdul Kalam.-
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