C-Tailing & Omni-Channel Commerce

Future of Retail

At the recently concluded NRF’s (National Retail Federation‘s),  BIG SHOW 2013, attendees were introduced to an emerging concept in customer engagement by NCR, (the National Cash Register Company).

I actually liked how they positioned this new paradigm – they call it c-tailing (or Converged Retailing) for a C2B marketplace. While traditional business models revolved on either B2B or B2C businesses, C2B lays down that starting now, it is the consumers that will reach out to businesses and enable transactions, rather than the other way around.

Some key highlights:

  1. Digital Discovery through ‘Experiential’ stores – guided by real-time social media reviews, etc.
  2. Take on Showrooming head-on, by enabling WiFi inside the stores and matching online prices
  3. Converged retail models including ‘Buy Online, Pick up at Store’
  4. Personalized web portals for a more relevant online buying experience
  5. Use Social + Mobile to enable Collaborative Shopping

Will be interesting to see how this space evolves. I’m watching closely!

Related links: