Just when we thought Social Media was raising its head high enough for everyone to sit up and take notice, we got to attend a workshop conducted yesterday by Vijay Singh and Rajesh Ghagte of 141Sercon on Non-traditional Media and Below-The-Line Marketing at IIM Lucknow. It couldn’t have come at a better time – The PGP1’s (first year students at IIM Lucknow) are studying Marketing … Continue reading Social Media Marketing: Future or HOAX?