Money2020: Quite a confluence & Capillary’s InStore launch

The thing about a conference like Money2020 is pretty much the fact that there a few conferences that are fairly broad in subject matter and audience. It lies at a very interesting cross-road that brings together people from the 4 very key areas that affect everyday commerce – Retail, Banking, Technology and Marketing.

With leading companies (both large corporates, as well as innovative companies) that participated in the 2013 edition of Money2020, it was quite the proverbial ‘melting pot’ of ideas, if you will. Though from a purely personal perspective, I would have loved to see more retailers there!

That being said, I think the content of show the show was spot on – and there were lots of interesting talks, sessions, workshops on things like the future of payments, BITCoin, social commerce, and even “Personalization”. At Capillary Technologies (where I work), we launched the Capillary “InStore”, which is a part of Capillary’s suite of Intelligent Customer Engagement solutions. (Find the official Press Release here).

With the content of the show attracting the really big ones (American Express, Bank of America, Google, Paypal and the likes), we were glad to be presenting at a innovation showcase format called “Launchpad 360”, where we were able to present and demo the product to the audience of the show. There were quite a few really interesting companies in there at LaunchPag360.

Capillary presentation in progress at Money2020 Launchpad 360
Capillary presentation in progress at Money2020 Launchpad 360

One of our co-participants at LaunchPad360 was a company called Loop Pay, that seems to have built a great working prototype of contact-less payment, enabling people to pay through their phones. Something like a digital wallet of all your credit cards. I mention them here because pulling off a live demo in front of a large audience is not an easy task – and these guys did it quite well. So did we, actually! 😉

Among the speakers at the sessions from a very diverse backgrounds, was – Shivaraj Subramanian, who heads Consumer Insights at Magura Garments, one of Capillary’s customers. Owned by the Aditya Birla Group, Madura is one of the largest retail companies in India, operating brands and retail formats like Peter England, Van Huesen and Planet Fashion.

The 4-day conference at the Aria Resort, Las Vegas, was quite engaging. True to the content, they kept users hooked through innovative use of Twitter, and a useful mobile app, among other things, and the show seemed to have something for everyone!

iWaiter: The “Forbidden” Apple

There was the iMac. Then there was the iPod. Then there was the iPhone.

Now, there is the iWaiter.

The iPhone has recently been launched in the US. The cost of an iPhone is USD 500. Obviously, the people who can afford the iPhone are the upwardly mobile or the working professionals with a high opportunity cost. It is therfore, surprising to learn that particularly in New York and San Fransisco, there are queues in front Apple stores waiting to buy the iPhone which has been released in limited editions presently. This has also generated tertiary employment by creating a new breed of “iWaiters” who will spend the night standing in queues for a fee of $ 200. In fact, there are ads on ebay for “professional waiters” or “professional queuers”…!


Official Pictures

Thanks to Aplia Econ Blog, for this article. 

Web 2.0

The Power of Web 2.0 is all-consuming. Being a Software Engineer, I spend more than half of my “Waking Life” online – be it at work, checking mails, social networking, blogging or reading aggregated content! Linking up is “in” and Syndicated content is the new buzzword.


I recently started using RSS Feeds to keep myself abreast with content that I want to keep track of. I agree that I’ve been a tad delayed in getting onto the “Feed”-Bandwagon, but what the heck, better late than never. I prefer to use a Web-based Feed aggregator as opposed to a Desktop one, simply because I can use the former from office.. or anywhere else! Google Reader is an easy to use Web-based feed aggregator (Frankly, its the only one I’ve tried!) and like all other Google’s services, it is very simple and easy to get started with.


Also, I transferred the content from my older blog (at Blogspot) to this one here. I found the Import process pretty convenient to use and’s Import Functionality worked wonders. I guess they have to, if they want to increase their share of online Real Estate (at least as far as Blogging is concerned).


Content is no longer restricted. Neither is it restrictive. With the advent of Wikipedia and free information-sharing, Knowledge is ubiquitous and to steal a page from Adidas’ slogan-book, “Unknown”, apart from Impossible, is NOTHING! I can’t think of a better way to end this post than this video I came across at KK’s Blog – it beautifully expresses The POWER of Web 2.0 & the fact that I can so easily embed it in this blog and share it with you all is further testimony!..






It’s a video by Professor Michael Wesch of Kansas State University and became one of the most popular videos on YouTube. It clearly express the power of the Internet as a medium and how (in KK’s words): “unshackling the data from the formatting has enabled a whole new paradigm of internet usage.”